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Digital Marketing Shortcuts When Social Media Shorts Out Digital MarketingLead GenerationMarketing Strategy

Digital Marketing Shortcuts When Social Media Shorts Out

Last week, Facebook and Instagram were down for over six hours, an outage large enough to reverberate even into the stock market.  Disconnecting from a social media feed means disconnecting…
Amanda Schneck
Amanda SchneckOctober 12, 2021
Lets Get Social! Social Media Tips & Tricks Digital Marketing

Lets Get Social! Social Media Tips & Tricks

Lets face it, we spend a few hours each day scrolling through our favorite social media channels. And for small businesses looking to generate a larger audience, it is a…
Ashley Grillo
Ashley GrilloSeptember 28, 2021
What Is Typography And Why Is It Important? Graphic Design

What Is Typography And Why Is It Important?

Whether it’s on our phones or simply browsing through a magazine, typography is all around us. Emotion can be expressed by the relationship between the appearance of the text and…
Ashley Grillo
Ashley GrilloAugust 30, 2021
Seven Signs Your Marketing Could Use Boosts MarketingMarketing Strategy

Seven Signs Your Marketing Could Use Boosts

We're not going to sugarcoat it; the past 18 months have been rough for businesses. Good news though, this upcoming season is ideal for bolstering your presence and promoting yourself…
Amanda Schneck
Amanda SchneckJuly 30, 2021
Tok the Tik: Explaining TikTok Marketing Opportunities MarketingMarketing StrategyVideo MarketingViral Marketing

Tok the Tik: Explaining TikTok Marketing Opportunities

Edit: Pearl Marketing is now on TikTok! Find and follow us @pearlmarketing! By now you’ve heard of TikTok, the video creation app giving other social media platforms a run for…
Amanda Schneck
Amanda SchneckJune 29, 2021
Digital Ads: What’s the Deal? MarketingMarketing Strategy

Digital Ads: What’s the Deal?

We are surrounded by advertisements, especially in our digital environment.  They run on intricate algorithms, compiled with data and expertly planned.  You will encounter ads when you watch videos, respond…
Amanda Schneck
Amanda SchneckApril 19, 2021
Google Ends Tracking Ads – So What Now? Marketing Strategy

Google Ends Tracking Ads – So What Now?

Google recently announced that it will discontinue selling advertisements which are based on a person’s individual cross-website browsing.  As the largest search engine, this decision has created waves in the…
Amanda Schneck
Amanda SchneckMarch 18, 2021
Special Topics: College Marketing MarketingMarketing Strategy

Special Topics: College Marketing

With students on the hunt to find the perfect school to continue their higher education, colleges and universities are developing the more intensive marketing strategies to recruit and retain the…
Ashley Grillo
Ashley GrilloFebruary 18, 2021
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  • Strategic Consulting
  • Marketing & PR
    • Website Design
      Website DesignShopping Cart – Mobile Optimized – Ecommerce – Content Writing – SEO – App Development
    • Brand Strategy
      Brand StrategyBranding – Social Media Strategy – Competitor Analysis – Data Analytics – Brand Audit – Market Research – Event Promotion – Logos – Advertisements – Rack Cards – Brochures – Press Kits – Banners – Packaging – Product Labels
    • Lead Generation
      Lead GenerationCRM – Landing Pages – Email Campaigns – Customer Experience – Pay Per Click – Automations – Retargeting Ads
    • Multimedia
      MultimediaCommercials – Corporate Trainings – Video Testimonials – 3D Tours – Tutorial Videos – Aerial Videos – Branding Photography
    • Research & Analytics
      Research & AnalyticsCompetitor Analysis, Data Analytics, Market Research, Brand Audit, Survey & Focus Groups, Consumer & Shopper Insights, Target Marketing and Audience Identification, Key Performance Indicators (KPIs)
    • Digital Online Presence
  • Learn
    • Marketing Academy
      Marketing AcademySeminars & Trainings – Branding – Social Media – Lead Generation
    • Blog
      BlogBranding – Social Media Strategy – Competitor Analysis – Data Analytics – Brand Audit – Market Research – Event Promotion
    • Podcast
      PodcastJoin us in discussing successful marketing strategies that drive increased revenue opportunities!
    • Resources
      ResourcesAccess our free list of tools down below!
  • Industries
    • Our IndustriesSee how we help clients in your industry
    • Healthcare
      HealthcareAttract ideal patients, expand reach and accelerate revenue
    • Education
      EducationDrive awareness, applications, and enrollment, with even fewer resources.
    • Hospitality
      HospitalityTo illuminate these unique brands, increase public interest, and keep pace with larger organization
    • Financial & Insurance
      Financial & InsuranceUtilize digital paid advertisements and promote your brand and services
    • Arts & Entertainment
      Arts & EntertainmentWe partner with creators to help them define their digital brand, expand reach and accelerate revenue.
    • Government
      GovernmentProvide an engaging user experience and ascertain consumer intent
    • Professional Services
      Professional ServicesExpand the use of digital spaces to create and nurture relationships with consumers
    • Retail
      RetailAttract quality consumers, expand reach and stand up against corporate competitors.
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